The creation of Zao525
By Melissa Miller, Zao525 partner The conversation between Samantha and I started like this: Me: I think I want to start a consulting business. I came up with the perfect name, but it was already...
View ArticlePlanning: A Cost/Benefit Analysis
Why would an agency push a comprehensive plan when you ask for a few small projects? Guaranteed income, right? Actually, no. We’re looking out for you. The benefit(s) of project-by-project The one...
View ArticleJoin the club
Are the dues of membership organizations really worth it? Probably, but not all membership organizations are created equally. Find the right one for your business and join the club. We joined! We...
View ArticleThe cost of insight, reflection and research
You can get a logo cheap, but… what is the real price for a discount logo? What will you do for $5? Last week I was researching pricing on something and came across a really interesting website. I have...
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The In-Between Step: Small Business Branding Strategy
So, you’ve started your new business. Congratulations! We’ve pledged our everlasting love to small businesses. Next step, getting customers. Advertising your small business, right? But…what if that...
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Your Brand Voice Should be Comfortable
Full disclosure: I’m watching Mrs. Doubtfire on TV right now. But let’s remember: inspiration comes in all shapes and sizes. But your brand voice? It should be inspired by something that makes you...
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